3 Ways to Level Up Your Business
As business owners, we often set up our business to get our idea off our mind, but many times wea forgot about how our business operates after we get in the day-to-day routine. If you’re feeling stuck or like you’re in a rut of working in your business instead of on your business, you’re not alone! It’s not always about changing everything you’re doing or paying for ads to get your name out there. Consider leveling up your processes to tailor your existing clients’ and prospective clients’ journey with you!
Keep reading below for a few ways that you can begin to integrate new ways to brand your communications with clients and make your business #werk for you!
Adding a Branded Email Address
Email seems pretty straight forward, yeah? However, many times we forget how frequent our email pops up not only into our daily lives, but also the hands of potential clients.
There’s a significant difference between your business email address as YourName.1990@hotmail.com and Hello@YourCompany.com. Don’t believe me yet? Not only can this up your game in terms of client trust, but it’s also for you as the business owner. Leveling up your email to create aliases like Support@YourCompany.com or Scheduling@YourCompany.com also helps to simplify your workflows.
How? You can set up advanced filters for email sent to your aliases and automatically file leads, support tickets, scheduling requests, and more! This helps you to manage your
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Consider Adding Online Scheduling
Are you currently scheduling clients from a form submission on your website? Weeding through email requests to find a mutual time to meet?
Consider switching to an online scheduling software like Acuity Scheduling! Reduce the headache of emailing back a forth, sending invoices, creating a manual invoice. Set up your all your appointments for everything from free discovery calls to paid one-on-one zoom sessions (p.s. go the extra mile and connect your Zoom to automatically create an appointment and send the link to clients when they book)!.
This is a great option to reduce friction when onboarding new clients and make sure that you get paid prior to your service 🤑
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Explore Integrating Email Marketing
Although you might have just cringed, I promise email marketing will help to increase your business sales and communication. With social media becoming a pay-to-play service, you need a way to back up or “social proof” your audience to make sure you can contact your clients or followers. Email newsletters are perfect for:
Sending recent blog posts (free content to lead to your paid offerings)
Take a poll of your audience to gain insight to who is sitting in your hot seats
Forward exclusive access to your clients on your email list for your paid offers prior to posting online to the public
Creating a funnel for an onboarding sequence to welcome new clients to your website when they subscribe
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Ready to level up?
We’re always here to help! Let’s zoom in on your business and upgrade your systems this year.
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